Deep Dive: Understanding Your Event Goals, Audience, and Speaker Qualities

Deep Dive: Understanding Your Event Goals, Audience, and Speaker Qualities - Epic Keynotes

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Selecting the right keynote speaker for your event is a nuanced process that goes far beyond browsing through a list of potential candidates.

While many speakers may seem impressive on the surface, the real challenge not only lies in finding one that aligns perfectly with your event’s goals, themes, and audience expectations, but also is actually really great on stage too.

This is where the expertise of a trusted speaker bureau, like Epic Keynotes, becomes invaluable. However, even more critical is working with a bureau that takes a hands-on, consultative approach that goes beyond theme, topic, and budget.

Beyond the Basics: Uncovering the Essence of Your Event

Our speaker selection process starts with a deep dive into understanding your event. This goes beyond merely collecting basic information such as the event overview, audience demographics, and budget constraints.

Our consultative approach is designed to uncover the core objectives of your event—its goals, themes, and the specific qualities your ideal speaker must possess.

Many clients come to us unsure of exactly what they want in a speaker. Traditional speaker bureaus might respond to this uncertainty by providing an endless array of options, hoping that one will eventually resonate. This method, akin to shopping for a product on Amazon, can be inefficient and time-consuming. It often results in clients settling on a speaker without fully grasping how they fit into the event's broader narrative or understanding the speaker’s core narrative.

The Consultative Approach: Tailored to Your Needs

Instead of flooding you with endless suggestions, we prioritize a deeper, more intentional approach. We invest time upfront to truly understand your event’s goals and objectives.

We work closely with you to identify the qualities, expertise, and speaking style you need in a keynote speaker to ensure they leave a lasting impact on your audience.

We explore not just the logistical details but the emotional and intellectual essence of your event.

What message do you want to convey?

What kind of emotional response are you aiming to elicit from your audience?

What are the key takeaways you want your attendees to remember long after the event has ended?

By answering these questions and more, we can better align our recommendations with your vision.

Curated Selections: Quality Over Quantity

One of the hallmarks of our approach is the curation of a limited selection of speakers for you to consider. We believe in quality over quantity.

After our in-depth consultation, we present you with a carefully curated list of three speakers per round. This focused selection process ensures that each speaker we recommend is not only relevant but also highly capable of delivering the impact you seek.

This method often leads to swift and confident decisions, with clients typically choosing their ideal speaker within the first or second round of suggestions.

By narrowing the options to those that are most aligned with your event’s needs and speakers who are actually amazing on stage, we save you valuable time and effort.

The Epic Keynotes Difference

Working with Epic Keynotes means more than just finding a keynote speaker; it means partnering with a team that is dedicated to the success of that speaker at your event.

Our consultative approach and expertise sets us apart from other bureaus, ensuring that every recommendation is tailored to your unique requirements.

We understand that the right keynote speaker can transform your event, turning it into an unforgettable experience for your audience.

By investing time upfront and by curating a thoughtful selection of speakers, we help ensure you book a speaker that achieves your vision.

This is the Epic Keynotes difference—a commitment to excellence that ensures the keynote speakers you book not only meet but exceed expectations.

Post by Joshua White