Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

WHO IS NIR?

Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, "The Prophet of Habit-Forming Technology."
He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.
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In addition to blogging at NirAndFar.com, Nir's writing has been featured in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today.

Nir is also an active investor in habit-forming technologies. Some of his past investments include Eventbrite (NYSE:EB), Anchor.fm (acquired by Spotify), Kahoot! (KAHOOT-ME.OL), Refresh.io (acquired by LinkedIn), Product Hunt, Marco Polo, Presence Learning, 7 Cups, Pana, Byte Foods, FocusMate, and Shadow.

Nir attended The Stanford Graduate School of Business and Emory University.

Indistractable received critical acclaim, winning the Outstanding Works of Literature (OWL) Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. The Globe and Mail called Indistractable, "the best business book of 2019."

WHAT NIR SPEAKS ABOUT

Nir customizes each experience for industry and audience (e.g. managers vs. front-line employees) through surprising stories and thought-provoking research, leaving people energized and with concrete ways to implement new ideas. In addition to Nir’s in-person keynotes, he delivers virtual presentations in a variety of formats.

INDISTRACTABLE:

HOW TO MASTER THE SKILL OF THE CENTURY

Nir Eyal, bestselling author of Hooked: How to Build Habit-Forming Products, wrote the book on the secret psychology of technology. However, in this talk, Nir provides the antidote to the current distraction crisis.

Nir shares the findings of his five years of research into how to master what he calls, "the skill of the century," the power to be "Indistractable." Nir's entertaining, research-backed talk, provides practical advice and memorable strategies for managing distraction in business and life.

Ever get the feeling you’re bombarded with too many pings, dings, and rings? You’re not alone. In an age of ever-increasing distraction, technological and otherwise, how can knowledge workers do their best work?

HOOKED:

HOW TO BUILD HABIT-FORMING PRODUCTS

Participants will learn:

  • The common design patterns of habit-forming products.

  • The stages of habit formation and how to optimize for user retention.

  • An in-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs.

  • Practical steps for leading a behavior design process to ensure your product is used regularly.

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users?

This presentation is for anyone seeking to understand habit-forming product design. The workshop is tailored to product managers, entrepreneurs, or designers working in companies large or small. Although no previous background is required, attendees are encouraged to come to the workshop with a product or business idea in mind.

Nir was excellent and we’ve heard plenty of positive feedback from attendees.

Naspers

The most high bandwidth, high octane and valuable presentation I have ever seen on this subject. Thank you so much.

CEO, MyFitnessPal

Hook framework is grounded in best practices in behavioral economics, habit formation and the impact of technology. His workshop at RGA was engaging, enlightening and led to many new ideas for connecting with our clients and customers. Even if you’ve read his new book Hooked, read all the articles on his blog, and watched every video – there’s still so much that you and your team will get out of Nir’s Hooked Workshop.

Vice-Chairman, Ogilvy

NIR IN ACTION

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